Wednesday, September 22, 2004

 

The Incomparable Mark Morford, On Our "Squanderful" SUV Culture



You just gotta love the fact that some semitruck company somewhere called International Truck and Engine Corp. is now coming out with what they claim is the world's largest production pickup, called the CXT, all 9 feet high and 8 feet wide, a whopping 21 feet long and 14,500 pounds and 18 million excruciating earthly groans of it.

And in most states that don't give a crap for their roads or the environment or any human life that might be existing in the various passenger cars surrounding it, you don't need a commercial truck license to own or drive the CXT, a vehicle that makes the Hummer H2 look like a Honda Civic and that makes all the manly thick-necked boys go, ooohhhyeessss, and that the company itself claims, oh so tellingly, will absolutely guarantee your title of "king of the dirt pile."

See, there is this point. There is this point where it all becomes just beyond silly and absurd and surreal. There is this threshold you reach where you finally just have to toss in the moral and spiritual and intellectual and commonsensical towel and just laugh out loud and shake your head and sigh and then run off to the woods with a bottle of fine sake and the collected Coltrane. This is what you have to do. Especially when faced with such wicked absurdities as, say, Kraft Lunchables. Or John Ashcroft. Or Dr. Phil. Or the CXT.

posted by Michael 8:45 PM